Alexandra Burke is back with BONA FIDE CLUB BANGER 'Elephant' - listen now

...you've got something on your lips, dear...

Alexandra Burke has had quite a time of it hasn't she?  She burst onto the pop scene as winner of the UK X-Factor in 2008, and has since tallied up 3 number 1 singles and a chart topping album.   She was the first female solo artist to sell a million copies of a single, and sold 105,000 copies of her debut track...in a single day.

But as is the way in these fast-moving times, things got a bit wonky toward the end of her first album's campaign.  Granted, it was the sixth single from the parent LP, but final release 'Silence' only limped to #16, and many started wondering if Alex's follow up album would suffer from the dreaded sophomore slump.

Well it's about time to find out, as the lead single from Ms. Burke's second record is finally here.  'Elephant' is an of-the-moment donkfest of the highest order, with a thumping beat and bubbly bassline.  But while that formula once nearly guaranteed chart success thanks to the dance music craze, one can't help but feel that Alexandra is jumping on the bandwagon just a bit too late.  In fact, we're pretty sure that 2012 will be the year that the current manifestation of club music jumps the shark and is replaced by some random underground oddity that will be co-opted by an up and coming pop act. 

Only time will tell whether Alexandra's foray into poppers-o-clock pop will prove successful, but at the very least we get a jam of a song out of it.